Beanzy Pop
Project Overview
Beanzy Pop is a playful, character-led coffee identity created for a new generation of coffee lovers. I built a lively visual system around bold rounded typography, expressive mascot characters, a warm and energetic color palette, and retro-inspired graphics. The identity extends across coffee packaging, cups, merchandise, café graphics, and digital touchpoints, giving the brand a consistent personality that feels upbeat, approachable, and instantly recognizable.
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