ZUPZUP
Project Overview
ZUPZUP is a playful ramen restaurant identity built to feel bold, lively, and instantly recognizable. The branding brings together expressive typography, a character-led visual style, and energetic color to give the restaurant a memorable personality. The system is designed to work across menus, packaging, signage, merchandise, and digital touchpoints, keeping the same inviting spirit wherever people meet the brand.
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